Dubai Business Forum
Creating real connections in business
Client
Dubai Business Forum
Services
- Event Management
- Brand Experiences
Following a landmark creative proposal, Dubai Chambers selected us to deliver the Dubai Global Business Forum.
A delegate experience rooted in innovation and that positioned their brand as the powerhouse behind business in the emirate.
We curated an immersive future theatre concept for TED-Talk–style sessions, a wraparound plenary space to host an opening video, key-note speakers, audience discussion and supporting content. Additional digital engagement was via a delegate experience app including a networking function to help forge meaningful connections amongst the business community.
The event cemented our client’s reputation as the international place for business and next-generation entrepreneurship.
BRIEF
After a landmark creative proposal, we were awarded the opportunity to deliver the Dubai Business Forum (DBF) on behalf of Dubai Chambers.
INSIGHT
We conceptualised an immersive future theatre with a TED-Talk feel, complete with wraparound screens to showcase digital plenary content, supporting 24 sessions and 32 keynote speakers. Our delegate app enhanced the experience for the 2,000 delegates, providing a crucial networking function that facilitated 550 scheduled meetings.
INSIGHT
We conceptualised an immersive future theatre with a TED-Talk feel, complete with wraparound screens to showcase digital plenary content, supporting 24 sessions and 32 keynote speakers. Our delegate app enhanced the experience for the 2,000 delegates, providing a crucial networking function that facilitated 550 scheduled meetings.
RESULT
By the end of the event, over 20 business deals had been signed, further cementing Dubai Chambers’ reputation as the hub for international business and next generation entrepreneurship.
Key Stats
