GLA
Lighting up London’s 2024 New Year’s Eve with unforgettable fireworks
Client
GLA
Services
- Event Management
- Immersive Spaces
- Brand Experiences
A spectacle of light, innovation & storytelling
On behalf of the Mayor of London and the Greater London Authority, Identity delivered a show-stopping New Year’s Eve fireworks experience, blending cutting-edge technology, creative storytelling, and breathtaking spectacle.
BRIEF
Identity was selected to design and execute London’s iconic 2024 New Year’s Eve fireworks display, creating a seamless, high-impact experience for both live and global audiences.
INSIGHT
We crafted a 14-minute visual masterpiece, integrating Hologauze technology, 430 lighting fixtures, and 12,000+ fireworks to tell the story of 2024. Collaborating with world-class creatives, we honored milestones such as Great Britain’s Paralympic triumphs and the 80th anniversary of the D-Day landings.
INSIGHT
We crafted a 14-minute visual masterpiece, integrating Hologauze technology, 430 lighting fixtures, and 12,000+ fireworks to tell the story of 2024. Collaborating with world-class creatives, we honored milestones such as Great Britain’s Paralympic triumphs and the 80th anniversary of the D-Day landings.
RESULT
With 10,000 spectators on-site and over 300 million viewers worldwide, the event exceeded expectations—securing London’s place as a global leader in immersive brand experience design and delivering an unforgettable start to the new year.
Key Stats
